Genesys Case Study

Genesys, a leader for omnichannel customer experience and contact center solutions launched a partner marketplace with AppDirect in 2015.

Genesys was looking for a single integrated platform that offered all the onboarding, management and commerce capabilities they needed to scale their partner program and maximize value.

With AppDirect, Genesys successfully launched a branded listing marketplace with over 30 participating partners and 70+ product profiles as part of the initial launch.

Read about how Genesys was able to:

  • Manage their growing list of partners and partner solutions
  • Generate leads for partner products and offer a wide breadth of solutions to their customers
  • Deliver a simple, self-service experience for partners to onboard and list their products on the marketplace

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"From a time-to-market standpoint, AppDirect's solution was ready to run. The AppDirect platform also offered compelling features at an affordable price point. ” 

-Juergen Tolksdorf, Director of Innovation Management, Genesys

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